Sprinter vans are one of the most popular vehicles on the road for many different types of small, mobile businesses, including this one for a dog day care located in Costa Mesa, CA.
Many small business owners also know that these Sprinter Vans are an ideal advertising solution as well. The large size and shape of these vehicles allow many options for graphic design, and effectively turn these vehicles into rolling billboards that conveniently travel throughout your target customer area.
The key to effective vehicle wrap design is to keep it simple. Vehicle graphic design definitely falls into the “less is more” philosophy of graphic design. Here are a few key elements our design team follows when creating effective vehicle wrap designs:
1. Minimal text: your audience may only have a few seconds to read your wrap, so save the details for your website. We recommend including nothing more that your company name or product, web address and maybe a tag line.
2. Bold colors: you want your wrap to grab your audience’s attention, but in a positive way. Colors should be bold and complementary. Too many competing colors can still attract attention, but may not leave the best impression. Don’t scare away customers with loud, obnoxious graphics!
3. Simplicity of design: this is where the real artistry comes in. We recommend integrating your company or product design into the overall design of your wrap. This helps with retention, and often leaves your audience with a positive feeling of “well, isn’t that clever”.
At Iconography Studios we seamlessly manage all of your vehicle wrap needs from design through production and installation on a nationwide basis. Give us a call today at 717-527-5424 to learn more!
