Fleet wraps and graphics are becoming increasingly more popular for all types of companies, big and small, that operate on a local, regional or nationwide basis.
Iconography is proud to be the fleet graphics provider for the Sunpower fleet of vehicles across the country. Our client operates a large fleet from the West Coast to the East Coast, adding new vehicles on an almost weekly basis. We helped their marketing team come up with a design that would be easily adjusted to look great on the many different types of vehicles in their growing fleet. From the compact Ford Fiesta and Toyota Prius, to the large Dodge Promaster and Nissan NV, SunPower branding looks great and stays consistent.
SunPower has their fleet traveling from each location so they needed to grab the attention of the many drivers that see the cars each day. They already had a look and feel to their business and they knew their brand. The color scheme and logo create a clean design that gets noticed.
Fleet Wraps Drive Your Business
For Businesses
Brand Visibility & Awareness:
Branded vehicles act as moving billboards, constantly exposing your company’s name and logo to thousands of potential customers daily in various locations.his increased exposure builds brand trust and professionalism by conveying a consistent, established image, and strengthens brand recall, making customers more likely to remember and choose the business when they need its services.
Brand Consistency:
Uniform fleet graphics create a cohesive and professional image, reinforcing brand identity and making your business recognizable across different platforms and locations.Fleet wraps build brand consistency by creating repeated exposure of a uniform brand design across multiple vehicles, fostering recognition, building trust, and reinforcing professionalism in the public’s mind. This consistent visual message, through identical logos, colors, and layouts, helps a company stand out, maintain clarity in its communication, and establish itself as a credible, memorable, and reliable entity
Cost-Effective Marketing:
Once installed, fleet graphics provide ongoing advertising with no recurring costs, making it a highly cost-effective long-term strategy compared to other advertising methods.Fleet wraps are cost-effective because they offer a low cost-per-thousand-impressions (CPM) compared to other advertising mediums, generating millions of daily impressions at a fraction of the cost. They provide consistent, mobile advertising without ongoing ad expenses, protect the vehicle’s original paint for increased resale value, and can be easily removed or updated when branding changes. Businesses can also use partial wraps to reduce upfront costs while still achieving significant marketing impact.
Enhanced Credibility & Trust:
A well-designed, professional-looking fleet builds trust and credibility with customers, positioning your brand as a legitimate and trustworthy organization.
Targeted Reach:
You can optimize routes to target specific demographic groups in particular areas, increasing the effectiveness of your advertising efforts.
As with all of our custom fleet graphics, these vehicle wraps are printed in-house on one of our Roland 6-color large format digital printers onto 3M’s vehicle grade vinyl and finished with a UV laminate to protect against fading and minor scratches. Our in-house and nationwide installation team of certified installers applied the car wraps with every attention to detail.
Interested in branding your fleet of vehicles? Give the experts at Iconography a call today at 562-424-4353 to learn more!
