Your utility truck is likely in use and on the road several hours a day, maybe even 40 hours a week or more. So why not make use of the space and gas that you are already paying for, and let that truck do double duty as a sales and marketing vehicle too?
Like our client Better Beverages, more and more small to mid sized businesses are realizing the benefits of vehicle wrap advertising. With the cost of a full wrap at about the same price as a daily cup of coffee over the term of the wrap, you really can’t go wrong. This utility truck only has a partial wrap, and as the price of the wrap is based on how much material is required for the job, the cost of this wrap is literally closer to peanuts than coffee or any other beverage.
A partial vehicle wrap is exactly what it sounds like – it only covers part of the vehicle. The advertising impact can still be as effective as a full wrap, but at a fraction of the cost. At Iconography, our art department can easily adapt a full wrap design into an appropriate design for other makes and models of vehicles, as well as for partial wraps.
What is a Utility Truck and Why Should I Wrap It?
A utility truck is a specialized vehicle with compartments for tools and equipment, a sturdy chassis, and often a hydraulic system like a bucket lift or crane, designed for efficient on-site repairs, maintenance, and transportation by workers in industries like public utilities, construction, and telecommunications. These versatile trucks, also known as service trucks, are customized to meet the specific needs of tasks like repairing power lines, trimming trees, or installing infrastructure in hard-to-reach areas.
Common Features of Utility Trucks
- Specialized Bodies: Utility trucks feature enclosed storage compartments to protect tools and materials, as well as open areas for larger equipment.
- Hydraulic Systems: Many have integrated systems like aerial lifts (bucket trucks), cranes, or winches for heavy lifting and accessing elevated work areas.
- Sturdy Chassis: Built with durability in mind, utility trucks often have reinforced structures to withstand harsh working conditions.
Key Applications for Utility Trucks
- Public Utilities: linemen use bucket trucks to safely maintain power lines and substations
- Telecommunications: Technicians use them to install and repair cabling and network hardware.
- Construction: They provide access to high structures and carry tools for site work.
- Tree Care: Arborists use the elevated platforms to trim and inspect trees.
- Municipal Services: City workers use them for tasks like streetlight maintenance and tree trimming
You should wrap your utility truck to build brand awareness, as the wrap acts as a mobile billboard, to protect the vehicle’s paint from scratches and UV damage, to increase professionalism and customer trust, and because it is a cost-effective marketing strategy that provides long-term exposure. The durable vinyl wrap creates a protective layer, maintains resale value, and can make your truck stand out from the competition.
Benefits of Wrapping Your Utility Truck
Marketing and Brand Awareness:
- Mobile Advertising: Your truck becomes a moving billboard, exposing your brand to a vast audience as you drive around.
- Cost-Effective: Compared to traditional advertising, a one-time investment in a wrap can provide continuous, long-term marketing benefits.
- Increased Sales: Include contact information on the wrap to generate more leads and sales.
Vehicle Protection:
- Protect the Paint: The vinyl layer shields the original paint from minor scratches, stone chips, road grime, and harmful UV rays.
- Preserve Resale Value: By keeping the paint in good condition, a wrap helps maintain the vehicle’s value when it’s time to sell or upgrade.
- Durable: Vinyl wraps are made from durable, high-density urethane film that can last for years with proper care.
Professional Image:
- A Professional Appearance: A well-designed wrap makes your truck look more professional and appealing, enhancing your company’s image.
- Build Customer Trust: A branded, professional-looking truck creates reassurance and builds trust with potential clients, especially for service-oriented businesses.
- Increased Visibility and Customization:
- Stand Out: A custom wrap helps your truck stand out in traffic or at job sites, making your brand more memorable.
- Custom Design: You can create a unique and memorable design that perfectly represents your brand and captures attention.
Interested in applying graphics to your fleet of vehicles? We can help, whether your fleet is just one vehicle or several hundred, and whether you operate on a local, regional or nationwide basis. Give us a call today at 562-424-4353 to learn more!
