Fleet decals are a must for any business with multiple vehicles. Santa Ana-based Sparkle Restoration uses fleet graphics to extend branding onto company vehicles to maximize your brand reach.
Car wraps and graphics are an excellent way to drive your advertising dollars further, by bringing your message to the masses rather than trying to bring a massive audience to you. Fleet branding uses your existing assets to deliver your message, and with CPMs of literally pennies, you really can’t afford NOT to take your fleet branding seriously. Still not convinced? Here are 5 more reasons you can’t wait any longer to turn your fleet into your greatest marketing machine:
1. 96% of North Americans travel in a vehicle each week, according to Arbitron Outdoor. Chances are, they will be seeing other vehicles on the road during their travels.
2. Outdoor mobile media billboards (car wraps and vehicle graphics) have a 97% recall rate, according to the Transportation Council of America. Your audience cannot skip past, TIVO, or delete your messages like they can with other media.
3. According to Outdoor Advertising Magazine, 96% of people think that mobile ads, including car wraps and fleet graphics, are more effective than traditional outdoor ads such as stationary billboards.
4. One truck message can generate as many as 10 million impressions annually, according to the American Trucking Association.
5. The American Trucking Association also reports that 91% of people say that they notice the text and graphics they see on trucks.
Fleet decals Offer Significant Benefits
Fleet decals and graphics transform vehicles into cost-effective, mobile billboards that boost brand visibility, enhance professional image, and protect the vehicle’s paintwork.
Fleet Graphics Establish Marketing and Brand Visibility
- Constant Exposure: Fleet vehicles with graphics act as 24/7 mobile billboards, generating tens of thousands of impressions (views) daily while driving or parked in various locations.
- Cost-Effectiveness: Decals and wraps offer an extremely low cost per thousand impressions (CPM) compared to traditional advertising methods like TV, radio, or billboards, providing a high return on investment (ROI) with a single, long-term investment.
- Targeted Local Marketing: Fleet graphics effectively target local audiences in specific neighborhoods and service areas, building community recognition and attracting nearby customers.
- Enhanced Brand Recognition and Recall: Consistent use of logos, colors, and messaging across a fleet strengthens brand identity and makes it easier for potential customers to remember the business when they need services.
- Non-Intrusive Advertising: Unlike disruptive online or TV ads, vehicle graphics are a passive form of advertising that catches attention without interrupting a potential customer’s routine.
Fleet Graphics Establish Professionalism and Credibility
- Professional Image: A clean, well-designed, and uniform fleet conveys professionalism and competence, which builds trust and credibility with potential customers.
- Competitive Advantage: Branded vehicles help small and medium-sized businesses compete with larger corporations by establishing a strong and visible market presence.
- Employee Morale: A professional, unified fleet appearance can foster pride and cohesion among staff members, reinforcing their sense of belonging to the team and the brand’s values.
Fleet Decals Offer Practical and Operational Benefits
- Vehicle Protection: High-quality vinyl decals and wraps act as a protective layer, shielding the original paint from minor scratches, dings, sun exposure, and weather damage, which helps maintain the vehicle’s resale value.
- Flexibility and Customization: Graphics can be easily updated or removed for seasonal promotions, rebranding efforts, or to match specific campaigns, offering flexibility that a permanent paint job cannot.
- Increased Safety and Accountability: Branded vehicles are easily identifiable, which can deter risky driving behavior by employees and make customers feel more secure when service personnel arrive at their homes.
- Regulatory Compliance: Decals can display mandatory information like USDOT numbers, helping businesses adhere to industry regulations and avoid potential fines.
So, what are you waiting for? Give us a call today to learn about our fleet graphics programs, and to talk about turning your fleet into your top performing marketer.
