Fleet graphics: “Iconography Studios has provided our fleet with expertise in customer service, talent, and materials in vehicle graphics. These graphics represent our company. With our trucks and vans on the road every day our vehicles need to look professional for job sites, clients,and potential clients. As part of the service industry we recognize and appreciate vendors that have proven to be skilled, professional, and reliable. Iconography has shown their excellence in all these areas with their continual high-level quality of service. Thank you for a great job!”
Iconography Studios is proud to provide fleet graphics for several different divisions within Mitsubishi. As with all of our fleet graphics management, we offer custom solutions to fit each client’s specific needs, for everything from on-demand graphics production and installation, to custom invoicing and reporting.
Our award-winning, in-house design team creates custom fleet graphics for many of our fleet clients. For other clients, we work with their art departments and ad agencies to make sure that existing aspects of branding and campaigns are appropriately translated onto their fleet.
What Are Key Elements of Fleet Graphics Design?
Effective fleet graphic design relies on high-contrast, simple, and legible visuals that are immediately understandable at high speeds. Key elements include consistent branding, bold logos, minimal text, and high-resolution imagery, often utilizing vector graphics for scalability. Durable materials and strategic placement ensure maximum visibility and ROI.
Key Components of Effective Fleet Design
- Simplicity and Readability: Designs should be clear, avoiding clutter to ensure the message isn’t lost. Text must be large and legible from a distance.
- High-Contrast Colors: Using contrasting colors helps the vehicle stand out in traffic and improves readability.
- Consistent Branding: Maintain uniformity in logos, fonts, and colors across all vehicles to build brand recognition.
- Strategic Layout: Place key information (logo, website, phone number) in prominent, visible spots on all sides of the vehicle.
- High-Resolution Graphics: Use vector graphics to ensure images remain crisp and professional regardless of size.
- Durability and Quality: Utilize high-quality vinyl to withstand environmental factors, including UV rays and temperature changes.
- Important Design Considerations
- Target Audience & Brand Identity: Ensure the design reflects the company’s brand and appeals to the target demographic.
- Vehicle Shape: Consider how the design will wrap around the specific contours of the vehicle.
- Impact and Visibility: The goal is to generate high-impact, positive impressions, effectively acting as a “mobile billboard”.
Regardless of your fleet graphics needs, from design through installation on a nationwide basis, we can help. Give us a call today at 562-424-4353 to talk with one of our fleet graphics specialists.
