Fleet truck decals by Iconography. These custom fleet graphics are a perfect example of clean, understated branding that combines identity and advertising for local construction company USS Cal Builders located in Stanton, CA near Long Beach.
Car wraps and truck graphics are a must-have for fleets of all sizes. Whether you have one company vehicle, or manage a fleet of a few to many, you will need a fleet graphics partner to ensure your vehicles are always properly covered.
At Iconography, we understand that managing a fleet of cars, trucks, vans and other equipment often requires specific service and reporting tailored to fit with the way you run your programs. We offer many different options for maintaining your fleet graphics, and can even create unique solutions to work with your unique requirements. Here are some of the options we suggest our customers look for when choosing a fleet graphics partner:
1. Ability to produce and store graphics in large quantities to save on material costs. Graphics can be applied to the vehicles on an as-needed basis.
2. Local, regional or nationwide service for graphics removal and installation on a timely basis.
3. Customized reporting for everything from inventory levels to invoicing, insurance claims and graphics aging.
4. Seamless coordination with third parties such as your advertising agency, upfitters, leasing companies and more.
Importance of Fleet Truck Decals
Fleet truck decals are custom vinyl graphics used for branding, advertising, and regulatory compliance, offering a cost-effective alternative to full vehicle wraps. They are durable, weather-resistant, and available in various types to suit different needs and budgets.
Types of Fleet Decals
- Cut Vinyl Lettering/Spot Graphics: These are individual letters, numbers (such as USDOT numbers), or logos cut from solid color vinyl.
They are the most affordable option and are ideal for displaying essential information like company names, contact details, and regulatory numbers. They are simple, effective, and easy to update or replace. - Partial Wraps: These cover specific sections of the vehicle, such as the sides, hood, or rear doors.
They offer more visibility than basic decals and are a budget-friendly way to showcase graphics and promotions without fully covering the vehicle. - Full Wraps: These cover the entire surface of the vehicle, transforming it into a complete mobile billboard.
They provide maximum brand exposure and protection for the original paint, making a bold visual statement.
This is the most expensive option but offers the highest return on investment (ROI) in terms of impressions generated.
Key Materials
- Cast Vinyl: This is the premium, industry-standard material for fleet graphics.It’s a thin, flexible film that conforms well to complex curves and rivets without shrinking, ideal for long-term applications. It has a typical lifespan of 5 years or more (depending on care) and offers superior resistance to UV rays, weather, and chemicals.
- Calendared Vinyl: This is a more cost-effective and thicker option, best suited for flat or slightly curved surfaces.
It’s a good choice for short to medium-term projects, with a lifespan of less than 1 year. Contrary to what you may read elsewhere, calendared vinyl will start to fade and show signs of wear within a year, and it will begin to fail. We do not recommend calendared vinyl for vehicle graphcis unless the project is very short-term. - Reflective Vinyl: This material reflects light, which significantly enhances visibility at night or in low-light conditions.
It is often used on emergency vehicles or delivery fleets that operate after dark to improve safety and ensure continuous brand visibility.
If your fleet graphics partner is not making your job easier, then perhaps it is time to consider working with one that will. Give us a call today at 562-424-4353 to learn more about our fleet graphics solutions.
