The Mini Cooper is an excellent vehicle to drive your marketing and branding. The car may be small, but the size and space makes a terrific canvas for your messaging.
The small size of the Mini Cooper car means that it falls on the lower end of the cost scale for a full vehicle wrap, including the roof. Using the small space wisely, our designers are able to make the most of it and deliver strong visual branding by following our three simple rules for effective vehicle wrap design:
1. Keep it simple – while you do want your vehicle wrap to grab your audience’s attention, you don’t want it to be overly busy so that your message is lost. Vehicle wraps do garner more impressions than any other form of outdoor advertising, but those impressions typically only last for a few seconds. You need to make those seconds count.
2. Limited text – we advise all of our clients to limit the text on their wrap to company name, website and a single catch-phrase or tagline. Your vehicle wrap is not the pace to get into detail about all of your wonderful products or services. Save that information for your website. The purpose of your wrap should be primarily for brand recognition. This will greatly boost your recall rate.
3. Complimentary colors – we always advise our clients to again, keep it simple. One or two complementary colors is plenty. If your audience is noticing the colors more than the message. then it is a missed opportunity.
Interested in boosting your brand recognition with a vehicle wrap? Gicve the experts at Iconography Studios a call today at 562-424-4353.
