Plumbing Company Fleet: “Ok so I picked up my first van tonight, I almost fell over onsite. You guys took an 8 year old van and made it look like it was brand new, to say I’m impressed would be putting it lightly. Can’t wait to see the rest of the vehicles, thanks for the great job!”
– Steve Guyer, Owner, Always Available Plumbing (After we completed the first wrap).
After completing the 3rd wrap:
“You don’t have to sell me on the value of the wraps. I had one van parked in front of a customer’s house. When I finished, a neighbor came out and had a job for us. Before we could leave, another neighbor came out of her house with another job. That one $800 job turned into over $2000 in minutes just because of the wrap. I hate to think of all the work I’ve missed out on before I wrapped my fleet” – Steve Guyer, Owner, Always Available Plumbing
Iconography has had the opportunity and pleasure to custom design and wrap vehicles and fleets for several different plumbing companies. These savvy business owners truly understand the benefits of outdoor advertising, and why vehicle wraps offer the lowest cost-per-impression than any other type of outdoor advertising. Below is one of our favorite Plumbing Company designs, and examples of how this one vehicle wrap design can be applied to different types of vehicle in the same fleet.
Why You Can’t Afford Not To Wrap Your Plumbing Company Fleet
Fleet graphics for plumbing businesses offer a high-impact, cost-effective marketing strategy, often generating 30,000 to 70,000 daily impressions per vehicle. By turning service vans into mobile billboards, plumbing companies can significantly increase brand awareness, trust, and customer inquiries, with some reports indicating an average of 300% ROI.
Key Business Benefits & Impact of Plumbing Company Fleet Wraps
- High ROI & Low Cost: Vehicle wraps are a one-time investment that lasts 3–7 years, costing as little as $0.15–$0.48 per thousand impressions (CPM), significantly cheaper than traditional advertising.
- Immediate Credibility: A branded van increases trust, making customers more comfortable allowing a technician into their home.
- Increased Visibility & Leads: Our customer recouped its investment in under six months, while another firm reported a 50% increase in inquiries within three months of branding their fleet.
Best Practices for Plumbing Fleet Graphics
- Readability: Ensure phone numbers and websites are easy to read from a distance.
- Clear Branding: Include the company logo and a clear, simple message.
- Visual Appeal: Use vibrant, professional colors (e.g., water-themed blue hues) to stand out.
- Professional Installation: High-quality vinyl and professional, durable installation are critical for long-term (3–7 years) ROI.
Marketing Impactof Plumbing Company Fleet Wraps
- Unmatched Recall: 96% of people think fleet wraps provide a more memorable image than traditional billboards.
- Targeted Reach: Vehicles operate within your specific service area, reaching potential customers in residential and commercial areas.
- Passive Advertising: Even when parked, the van acts as a continuous advertisement in the community.
Which Vans Are Best For Plumbing Fleets?
Best Cargo Vans for Plumbers: Features That Matter
For plumbing professionals, the right cargo van blends space, accessibility, and customization options to fit tools, parts, and workstations. Here are the critical features plumbers prioritize when selecting their vans. The good news is, we can wrap any of them!
- Ample Cargo Volume and Flexible Storage
Plumbing jobs require transporting pipes, fittings, power tools, and sometimes bulky equipment. Vans like the Ram ProMaster 3500 Box Van offer wide cargo widths and high roof options, allowing plumbers to stand upright and install custom shelving or bins. The Chevrolet Express 3500 Box Van is another solid choice, known for robust payloads and easy installation of mini workbenches or storage solutions. - Payload and Towing Capacity
A dependable van must handle heavy loads without compromising performance. Payload ratings influence how much equipment and materials can be carried safely. For example, the ProMaster’s front-wheel-drive design supports a towing capacity of up to 6,910 pounds, which is ideal when hauling trailers with additional tools or supplies. - Ease of Maneuverability and Parking
Navigating tight urban job sites or crowded parking lots demands vans with responsive handling and a tight turning radius. The ProMaster is favored for its superior maneuverability compared to longer vans, making daily routes more manageable. - Technology and Safety Features
Modern plumbing vans come equipped with driver assistance systems such as blind-spot monitoring, rearview cameras, and adaptive cruise control. These features enhance safety on highways and local streets alike, protecting you and your crew during busy workdays.
