Blue Shield of California is branding a fleet of brand new Toyota RAV4 vehicles. We were fortunate to be chosen to work with Blue Shield’s in-house marketing and design team to print and apply this vehicle wrap to this new fleet.
In recent years, vehicle wraps have gained immense popularity among businesses seeking innovative marketing solutions. The Toyota RAV4, known for its reliability and versatility, serves as an ideal canvas for such marketing endeavors. When designing a vehicle wrap for a fleet, it is essential to consider not just the aesthetic appeal, but also how effectively the wrap communicates the brand’s message. For instance, using vibrant colors and bold graphics can help capture attention from a distance, while clear and concise messaging ensures that viewers quickly understand the purpose of the vehicle.
Moreover, vehicle wraps offer a unique advantage by turning a fleet of vehicles into mobile billboards. Statistics show that a wrapped vehicle can generate between 30,000 to 70,000 impressions daily, depending on the area of operation. This level of exposure is particularly beneficial for companies looking to enhance brand recognition without committing to traditional advertising methods like print or online ads. Additionally, the longevity of a vehicle wrap, which can last several years if properly maintained, ensures a long-term return on investment.
Vehicle Wrap Design Process
The design process of a vehicle wrap is crucial. Collaborating with a skilled designer can lead to a wrap that not only fits the vehicle perfectly but also aligns with the overall branding strategy. For example, if a company focuses on eco-friendliness, the design can include natural colors and imagery, reinforcing their commitment to sustainability. Furthermore, the choice of material for the vehicle wrap can also impact the overall cost. High-quality vinyl will provide durability and resistance to fading, ensuring that your investment maintains its visual appeal over time.
Partial Vehicle Wraps
When considering a partial wrap, it’s important to think strategically about which areas of the vehicle will best convey your message. For instance, wrapping the rear of the vehicle can be highly effective because it is often more visible to drivers behind you, while a full wrap can create a more immersive brand experience. Customization options for partial wraps allow businesses to tailor their message and imagery according to specific marketing goals, making it a flexible and cost-effective solution.
A vehicle wrap is an excellent use of your marketing dollars, as you are branding an existing asset that gets in front of thousands of potential customers daily, at a cost less than almost all other forms of outdoor advertising.
Vehicle Wrap Costs
The cost of a vehicle wrap is made up of three factors: design, amount of material required, and installation time. You can chose either a full wrap that covers the entire vehicle, or a partial wrap. For most full wraps, we do not recommend wrapping the roof, as the material on the roof will wear much quicker due to sun damage. There are some exceptions, such as if the vehicle will be primarily driven in a city with lots of skyscrapers where potential customers will be looking down on the vehicle from above.
In a partial wrap, the amount of material and installation time are less than what is required for a full wrap, which saves you money! In fact, we can customize a partial wrap to fit a budget that you specify. You can tell us, for example, that you want to spend no more than $1000.00 total on your wrap. No problem! We can design a partial wrap that most efficiently utilizes the amount of material required for a job at that price.
