Utility truck wrap by the vehicle wrap experts at Iconography. Partial Wraps are the way to go for a budget! For our friend Pat Bresnahan, we wanted to use the striking yellow of his utility truck bed to really get his message across.
Our client wanted to be sure that everyone who sees his vehicle knows exactly what his business is – a rain gutter cleaning and window washing company. I don’t think there will be any doubt in anyone’s mind after they see this! The yellow outline matches with the yellow on the truck bed and it really pops when it is seen driving around in Long Beach, CA. Any business that does work in somebody’s home (window washing, pool service, plumbing, etc…) should get some type of vehicle branding because while you are working away in a customer’s house your car is perfect advertising directed at their neighbors! So many of our customers who own service vehicles end up wrapping all of them because they bring in so many referrals while parked on the job!
Why Invest In a Utility Truck Wrap?
Wrapping your utility truck transforms a standard service vehicle into a multi-purpose business asset. Vehicle wraps remain a top choice for fleet managers because they provide a high-impact, non-intrusive way to reach thousands of potential customers daily while protecting the vehicle’s physical condition.
The primary benefits of wrapping a utility truck include:
- Mobile Advertising & High Visibility: A wrapped truck acts as a moving billboard, generating between 30,000 and 70,000 impressions per day. Unlike static billboards, your advertisement travels directly into your service areas, reaching a captive audience in traffic and residential neighborhoods.
- Cost-Effectiveness: Wrapping is a one-time investment that can last 5 to 8 years. Compared to recurring costs for digital ads or billboards, the cost-per-thousand-impressions (CPM) for a vehicle wrap is significantly lower.
- Professionalism & Trust: A clean, branded vehicle conveys a sense of legitimacy and professionalism. For service businesses, arriving in a wrapped truck helps customers feel more comfortable and safe when inviting a technician into their home.
- Paint Protection: High-quality vinyl acts as a protective shield against minor scratches, stone chips, road salt, and UV damage. This helps maintain the truck’s resale value, as the wrap can be removed later to reveal the original paint in pristine condition.
- Brand Consistency: For companies with multiple vehicles, wraps ensure a unified fleet appearance. This constant brand reinforcement helps build long-term recognition and trust within the community.
- Non-Intrusive Marketing: Unlike pop-up ads or radio commercials, vehicle wraps are non-intrusive. They attract attention naturally without interrupting a person’s daily routine, often leaving a more positive impression on consumers.
How Much Does a Partial Wrap Cost?
As the costs are dependent on the amount of material required for each job, here at Iconography we can design a great partial wrap for a specific budget. A partial wrap integrates the color of the vehicle into the design of the wrap. With a partial vehicle wrap, anywhere from 1/4 to 3/4 of the vehicle is wrapped, with spot graphics or decals strategically placed to finalize your marketing message and the design.
A properly designed and installed partial vehicle wrap can make just a big an impact as a full wrap, and be just as effective as a full vehicle wrap, at a fraction of the cost. Most partial vehicle wraps fall in the $750 – $2500 range, depending on the size of the vehicle, the size of the wrap, and the complexity of the installation process. You can set the budget – give us a price you want to stick to, and we can design the wrap to fit both your vehicle and your budget!
We use only the highest quality wrap products from companies like 3M, Avery and Oracal. See more of our Utility Truck Wraps here.
Interested in getting your vehicle branded? Give us a call at 562-424-4353 and let us get your name out there on the road!
