Waste Bins Graphics: Fitting nicely into the “yes, we wrap anything” category are these eye-catching waste bins recently wrapped for ESPN.
Wrapping unique or custom items such as instruments, hockey sticks, and even waste bins isn’t really much different than wrapping a car. The biggest difference is that instead of using a template for a vehicle that is readily available, our design team needs to build a template from scratch for the trash cans using exact measurements. Once the template is built, the design process for the waste bins graphics can start just the way it would for a vehicle wrap.
ESPN shipped us the unwrapped trash bins. Our art department took measurements and created templates which we then sent to ESPN so that they could add their designs to the templates. Once we had the designs for the waste bins graphics, we converted them into large format print files and printed them onto the same vinyl wrap material that we use for our vehicle wraps. The material was then laminated to protect the prints against scratching and to aid in the installation process.
Why Wrap: Recycling & Waste Bins Graphics?
Wrapping recycling bins in branded, custom, or clear instructional graphics turns an overlooked piece of infrastructure into a powerful, functional, and marketing-friendly asset. Branding recycling bins improves compliance with sustainability goals, strengthens brand image, and encourages cleaner, higher-value waste streams.
Here is why you should wrap recycling bins in branding:
- Boosts Recycling Accuracy (Reduces Contamination): Clear, branded, and color-coded labels tell users exactly what to place in the bin, which reduces “wishcycling” and contamination rates.
- Strengthens Brand Identity and Credibility: Custom-branded bins ensure every aspect of a business environment aligns with company values, enhancing corporate image. Branding your waste management solutions ensures that every touchpoint in your environment reflects your values.
- Consistent Experience: Including logos and corporate colors creates a cohesive atmosphere for visitors and clients.
- Advertising Opportunities: Graphic wraps can transform bins into vibrant showcases for marketing or environmental messaging.
- Customer Loyalty: Demonstrating a commitment to sustainability through branded bins can increase customer lifetime value by up to 306%
- Demonstrates Environmental Commitment (ESG Goals): Displaying brand colors alongside sustainability messages shows employees, customers, and visitors that a company is committed to Environmental, Social, and Governance (ESG) goals. A well-branded bin isn’t just a container; it’s a “call to action” for participants.
- Motivational Messaging: Branding can include slogans that encourage users to “recycle right,” which helps reduce contamination in the recycling stream.
- Educational Support: Bins can feature QR codes that link to digital guides, helping users understand local recycling rules or your brand’s circularity goals.
- Increases Participation Rates: When bins are brightly designed and clearly labeled, they attract more attention, which encourages users to utilize them rather than throwing items in the trash.
- Transforms Waste Management into Marketing: Branded bins act as a form of “out of home” advertising that communicates a positive, eco-conscious message, elevating the brand’s perception in public spaces.
- Ensures Compliance with Regulations: In some areas, custom signage and color-coded, labeled bins are necessary to comply withlocal recycling rules.
Key Considerations for Designing Branded Bins:
- Use High-Contrast Colors: Use recognizable colors (blue for recycling, green for organics) to make sorting intuitive.
- Be Literal: Use clear images, not just text, to show what goes into the bin.
- Maintain Consistency: Keep branding consistent to ensure it looks professional and reliable.
The final wrapped bins – 5 in all, each in a different design, were then loaded back on to pallets and shipped back to the client.
Got an interesting item you’d like to wrap? We’ve wrapped all kinds of things from accordions to hovercraft and more! You can see these specialty wraps here.
Give us a call at 562-424-4353 to talk about your project today!
