Your Full Service: Vehicle Wrap, Custom Sign and Apparel Experts.

Racing Graphics Services

Racing Graphics and custom vehicle graphics and decals are important to every racing team. These can also be some of the most complicated jobs to design and install given the many pieces that all need to be correctly aligned.  At Iconography, we haven’t met a wrap yet that we couldn’t …well…wrap!

Custom Wraps & Decals that meet the demands of Auto Racing.Racing graphics benefit drivers and teams by increasing brand and sponsor visibility, providing a protective layer for the vehicle’s paint, offering a cost-effective way to customize and personalize vehicles, fostering team unity, and making vehicles stand out for practical reasons like easy spotting. They can also serve as marketing tools, promoting companies and products wherever the vehicle goes.

The Roland DG name is synonymous with superior digital printing equipment, performance, reliability, service and support. That’s why we have exclusively used Roland Printers and OEM inks in our business since the beginning. Roland DG’s user-friendly but technologically advanced wide-format printers, integrated inkjet printers/cutters, and a wide range of Roland DG inks and media, offers a solution that perfectly suits the needs of graphics professionals.

We know there are lots of choices for our customers when choosing a vehicle wrap or graphics company. Why use Iconography? You can read some testimonials from our customers. You’ll find that these are some of the reasons our customers keep returning to us for all of their graphics needs

What To Consider When Choosing Racing Graphics

When considering racing graphics, you must evaluate factors such as contrast, color palette, typography, and logo integration to create clear, high-contrast, and memorable visuals that are easily legible and professional, while also considering the specific needs for visibility from the spectator’s perspective and within the simulation’s technical limits, such as frame rate.

Here’s a breakdown of key considerations for racing graphics:

For Real-World Race Car Graphics (Livery Design)

Legibility & Contrast

High Contrast: Use strong contrast between numbers, text, and the background to ensure they are readable from a distance and at high speeds, like white numbers on a dark background.

Clear Font: Choose bold, sans-serif fonts for maximum readability.

Branding & Integration:

Sponsor Integration: Seamlessly integrate sponsor logos into the design to make them look like a fundamental part of the car, rather than just added elements.

Color Palette: Select a limited number of complementary colors to create a cohesive and professional look.

Visibility & Angles:

Strategic Placement: Position graphics on the roof, doors, and sides for optimal visibility from various spectator angles.

Professional Appearance: Ensure proper alignment and symmetry for a balanced and professional aesthetic.

Materials & Longevity:

Reflective Materials: Consider reflective vinyls to improve visibility in low-light conditions.

High-Resolution Artwork: Design graphics in high resolution to maintain clarity and detail when scaled to the car’s surface.

We are Experts in Wrapping & Racing.

  1. Experience: Our certified vehicle wrap installers have designed, produced and wrapped just about everything, including all types of race cars, aircraft, and even an accordion.
  2. In-house control:  our designers, fabricators and installers are our own in-house employees, thus ensuring a seamless transition from vehicle graphics design to fabrication to installation.
  3. Insurance: We have the appropriate liability insurance to cover your vehicles while they are in our care, custody, and control.
  4. Most importantly … attention to detail.  We work hard to continuously deliver excellent results to our customers, and our primary measure of success is our high level of returning customers. We are not satisfied unless YOU are completely satisfied.

We offer the industry’s leading vehicle wrap materials –  top quality 3M and Oracal print media, vinyl and laminates, and top-of-the line printing on our 6-color Roland XR640 SolJet Pro Printers.