Lobby sign with combined custom vinyl wall graphics and dimensional letters by Iconography. Create a unique lobby display for your business, like this one for iMarket Solutions in Irvine, CA.
This project involves custom printed digital wall wrap material that is then machine cut out in the orange shape pattern that is then applied to the wall. This material is the same material that is used for custom wall wraps that wrap the entire wall. This custom graphic is the perfect framing for the lobby sign in the middle. The lobby sign brings dimension to the overall space. The sign letters and logo are router cut from 1/2″ clear acrylic. The clean acrylic is then back-painted in custom colors, leaving the clear acrylic to appear as if it is floating on the surface.
A Lobby Sign Is An Important Investment
A lobby sign is an important investment because it acts as a powerful first impression that builds brand identity, conveys professionalism, improves the customer experience, and serves as a cost-effective marketing tool. It establishes credibility with visitors, helps with navigation, and can reinforce company values and achievements to both customers and employees.
Lobby Sign Reinforces Brand Identity and Professionalism
- Establishes a first impression: A high-quality sign is often the first thing a visitor sees, making it crucial for setting the right tone.
- Showcases professionalism: A well-designed sign communicates attention to detail and adds a polished, professional look to your space.
- Builds brand recognition: Prominently displaying your logo and brand colors helps customers easily recognize and remember your business.
Enhances the customer and employee experience
- Aids in wayfinding: Signs can clearly direct visitors to the reception area or different offices, reducing confusion and frustration.
- Boosts morale: For employees, a lobby sign serves as a constant reminder of the company’s brand, mission, and achievements, which can boost morale and engagement.
- Demonstrates attention to quality: The materials and craftsmanship of your lobby sign convey your company’s commitment to quality and excellence. Using premium materials like metal or acrylic suggests stability and high standards, which builds confidence in your business
Acts as a marketing and branding tool
- Cost-effective marketing: A lobby sign is a relatively inexpensive way to get continuous brand visibility compared to many other forms of advertising.
- Reinforces brand identity: A lobby sign prominently displays your logo, colors, and design aesthetic, reinforcing your brand’s presence in a tangible way. This visual consistency strengthens brand recognition and recall, helping you stand out from competitors.
- Communicates your story: You can use the sign to showcase your company’s values, mission, or even highlight achievements and awards, adding credibility.
- Encourages engagement: Digital signs, in particular, can display promotions and events, prompting visitors to engage further with your business.
Lobby Sign Design
Effective lobby signs incorporate a blend of aesthetic and functional design elements to ensure maximum impact and professionalism. Readability and visual clarity are key:
- High Contrast: This is arguably the most important element. Use high contrast between the background and text/logo (e.g., dark text on a light background or vice versa) to ensure the message is easily readable from a distance and in various lighting conditions.
- Legible Typography: Stick to clean, simple, and easily readable fonts, such as sans-serif typefaces like Helvetica or Arial. Avoid overly decorative or complex fonts that can be difficult to decipher at a glance.
- Appropriate Size and Scale: The sign’s size must be proportional to the lobby space and the expected viewing distance. Text and logos should be large enough to be seen from the main entry points and waiting areas without overwhelming the space.
- Simplicity and White Space: A clean, uncluttered design is more effective. Ample negative (white) space allows the main elements to “breathe” and helps draw attention to the core message and brand identity
It has never been easier to dress up your lobby space with a combination of many types of signage and materials including wall wraps, dimensional letter signs, stand-off displays and lighting in the form of internal or back-lit illuminated signage. At Iconography Studios, our award-winning art department can help you with everything from design through selecting materials that will both achieve the aesthetic element you are looking for as well as fit your budget.
Time to update your business lobby or other space? Give the experts at Iconography a call today at 562-424-4353 to get started!
